Select Page

Daniel Craig’s Bond to Her Majesty and Heineken

Journalist and writer Ian Fleming launched the first of his International Best-Selling series of novels about a British Spy in 1953.

Royal Navy Commander James Bond joins Her Majesty’s Secret Service as agent 007 and becomes one of the most popular characters in literary history and subsequent history of British filmmaking box-office sequels.

The Albert R. Broccoli 007 Stage, at Pinewood Studios, Iver Heath, Buckinghamshire, England, and named after James Bond film producer Albert R. “Cubby” Broccoli, is one of the largest sound stages in the world.

1. Universal Pictures, No Time To Die

Film director Cary Joji Fukunaga shares some behind the scenes footage of the latest ‘No Time To Die’ Bond Movie release, which is reported to be Daniel Craig’s last staring role as 007. Knowledgeable insiders claim that Cary’s formidable directing skills, has produced something, extraordinary.

From Dry Martinis to Cold Heineken Lagers

007 has been known to enjoy a bottle of Krug Champagne at times, or a glass or two of Jack Daniel’s on ice, but his famous signature choice is a ‘shaken, not stirred’ Dry Martini.’

In the ‘Casino Royale’ 2006 spy adventure, Bond reveals his exacting Dry Martini requirements to a barman:

Three measures of Gordon’s, one of vodka, half a measure of Kina Lillet. Shake it very well until it’s ice-cold, and then add a large thin slice of lemon peel. Got it?”

“Certainly monsieur”, the barman happily replies with this treasured revelation.

(Kina Lillet is a liqueur made with white wine mixed with fruit liqueurs and flavored with quinine)

007’s change to a cold Heineken as his above all else preference, started in 1997 in ‘Tomorrow Never Dies’ when Heineken entered into a James Bond franchise, brand partnership agreement.

2. Heineken, Daniel Craig Versus James Bond

Advertising Agency: Publicis, Milan, Italy

Filmed on location in Spain and directed by Miles Jay to coincide with the launch of the twenty-filth Bond movie, the ‘No Time To Die’ commercial is an amusing take on Daniel Craig the actor versus James Bond the fictional character, suggesting that “Once James Bond, Always James Bond”.

3. Heineken, Cheers to All

Advertising Agency: Publicis, Milan, Italy

Directed by Jason Yan Francis, Heineken’s’ Cheers to All’ follows hot on the heels of their latest James Bond commercial in a light-hearted view of the stereotypes that are associated with drink preferences.

It would seem that Daniel Craig’s drink swop for a Heineken has many female devotees who share his smart decision.

4. Royal Mail, Meow

Advertising Agency: M&C Saatchi, London, UK

Directed by Austen Humphries, the ‘Meow’ commercial opens on a very relaxed, blue-eyed Persian cat that seems delighted to have a whole mansion to its self. However, when a letter arrives and lands in front its paws, the Persian mysteriously becomes disdainfully aggressive.

The reason for this change of demeanour becomes amusingly clear when one sees to whom the letter is addressed, and the nature of the stamps it bears.

The addressee is Ernst Stavro Blofeld, the arch Bond villain, head of the global criminal organisation SPECTRE, and pet owner of the white Persian.

The postage stamps are the Royal Mail’s 10 new issues celebrating the James Bond film franchise and the release of the 25th Bond film, No Time To Die.

5. Heineken, The SKYFALL Express

Advertising Agency: Wieden+Kennedy, Amsterdam, the Netherlands

To coincide with the launch of the 007 ‘Skyfall’ feature film, the commercial features appearances by James Bond actor Daniel Craig and Skyfall actress Berenice Marlohe.

The story centers on some villains pursuing a young man on a train who they mistake for Bond. When they finally spot their correct target, 007 quickly escapes with a ‘Skyfall’.

The fast paced action was skillfully directed by Matthijs van Heijningen in typical Bond fashion with the addition of some some amusing interludes that are highly rewarding to view.

The soundtrack song titled ‘A Man Like That’, is by New Zealand songstress Gin Wigmore.

6. London Olympics, James Bond and The Queen

The best-kept secret of the 2012 London Olympics was an ambitious filmic endeavour directed by Danny Boyle of Three Mills Studios in East London, starring Daniel Craig and Her Majesty The Queen.

In the film Daniel Craig reprises his role as James Bond on His Majesty’s Secret Service as agent 007 by protectively accompanying her Royal Highness to the opening ceremony where she is amusingly portrayed as arriving by means of a ‘SKYFALL’ from a helicopter hovering over the Olympic stadium.

7. Heineken, The Chase

Advertising Agency: Wieden+Kennedy, Amsterdam

Superbly directed by Tom Kuntz, this highly watchable Heineken commercial is an action-packed parody to mark the launch of the Bond movie “Spectre” in which Daniel Craig stars as 007 once again.

For the millions of Bond fans globally, there is an anecdotal reference to villain ‘Odd Job’s’ deadly bowler hat from the movie ‘Goldfinger’ that is very amusing.