Mark Malloy & Apple At Work
Australian Mark Molloy began his creative career in 1996 as a Senior Designer, at London’s multi-disciplinary design studio ‘Why Not and Associates’, before venturing in filmmaking and directing television commercials.
Noted by EXCIT Films, an independent directors’ collective in Sydney, Australia, for ‘his distinctive approach to directing narrative scenarios that are visually compelling, and get to the heart of every story’, Advertising Agency Apple, Cupertino, California, USA, teemed up with Mark Molloy for their entertaining ‘Apple At Work’ brand communication campaign.
1. Apple, The Underdogs
Advertising Agency: Apple, Cupertino, California, USA
Production Company: Smuggler, Los Angeles, USA
The ‘Apple At Work’ advertising campaign’s ‘The Underdogs’, is an award-winning, mini situation-comedy, masterly directed by filmmaker Mark Molloy.
The scenario about a motley group of ‘underdog’ office co-workers, trying hard to impress their forbidding manager, by creating an innovative pizza-box design in 48 hours, for an upcoming client presentation of great importance, is full of quirks and humorous banter between the team players.
With the help of various Apple products, they manage to get their act together in the nick of time, and with bonding team confidence, set off to present their unique pizza-box invention.
The excellently directed performances from a great cast, and the stellar production and film-editing values, make for engaging viewing.
2. Apple, The Whole Working From Home Thing
Advertising Agency: Apple, Cupertino, California, USA
Production Company: Smuggler, Los Angeles, USA
‘The Working From Home’ Apple Covid-19 scenario, features the underdog cast of co-workers taking on a new challenge.
Working at home however, still involves a deadline to be met, discussions and conference calls that have to be arranged and managed, amidst numerous household distractions.
But with the help of iPads, iPhones, iMacs, and MacBooks, the team, against all odds, manages to bond again with collaborative success.
Once again, their quirky creative endeavours in finding an innovative solution, directed by filmmaker Mark Molloy, are brilliantly portrayed, in an excellently produced situation-comedy short-film, that is insightful and compellingly entertaining to view.
3. Apple, Escape From The Office
Advertising Agency: Apple, Cupertino, California, USA
Production Company: Smuggler, Los Angeles, USA
Mark Molloy’s third Apple ‘Underdogs’ mini-movie ‘sitcom’ venture features Bridget, Marie, Brian, and Dave, in a startup enterprise that makes better shopping bags.
Reminiscent of Steve Jobs, who developed his Apple Macintosh computer designs in his garage at home, the ‘Underdogs’ launch their venture in Dave’s suburban garage.
Once again, the superb scenario scripts, excellent character portrayals, masterful film direction, and skilful editing, makes for highly entertains viewing.
4. Apple, Homework
Advertising Agency: Apple, Cupertino, California, USA
Production Company: Smuggler, Los Angeles, USA
The ‘Homework’ film scenario centres on how Apple’s Student iPad, with its Pencil compatibility, and numerous built-in apps, that include iMovie, and provisions for creating presentations and spreadsheets, can help turn boring homework assignments into learning adventures.
The soundtrack features a reading of American writer of children’s poetry, Jack Prelutsky’s, ”Homework! Oh, Homework!”
Directed by filmmaker Mark Molloy, this is another superbly produced ‘Apple At Work’ advertising campaign commercial, with stellar performances from its young cast.