Advertising Themes, Genres and References Bonding with Dads Brand Kinship John Lewis & Partners Monks and Abbey Priests in Amusing Commercials Peugeot’s Pursuit of Pushing Boundaries Space for Astro-Entertainment How The West Was Won by Advertisers Advertising’s Bear Ambassadors France’s Citroën Marque of Distinction Virgin Media O2, To Better and Beyond Automotive Advertising’s Canine Stars Advertising’s Time Travellers Rousing Rabbit Interludes in Commercials Passionately Italian Fiat 500 Life’s Family Carousel Jurassic Park’s Landmark Dinosaurs VW’s Animal Kingdom Inspirations Cops and Car Chase Parody Commercials