Peugeot’s Pursuit of Pushing Boundaries
Peugeot, one of the oldest car companies in the world, was founded in 1858 when Émile Peugeot applied for an heraldic lion trademark, to represent the valour of the family owned Peugeot company’s entrepreneurial spirit, of relentlessly pushing the automotive boundaries of ‘Motion & Emotion’.
1. Peugeot 206, The Sculptor
Advertising Agency: Euro RSCG Worldwide, Milan, Italy
Chief Creative Officers: Art Director Giovanni Porro, and Copywriter Roberto Greco
Agency Producers: Simon Chater-Robinson, Carole Casolari, and Patrick Choquet
Production Company: Bandits, Paris, France
Director of Photography: Joost van Gelder
Sound Design and Music Studio: Strengholt Music Lab, Hilversum, The Netherlands
Euro RSCG agency’s 2003, multi award-winning Peugeot 206 commercial ‘The Sculptor’, superbly directed by filmmaker Matthijs van Heijningen, and filmed in Jaipur, Rajasthan, India, two decades later continues being hailed by many advertising professionals, as one of the best car commercials ever made.
A young man in Jaipur, after seeing a picture of a Peugeot 206, decides with typical entrepreneurial zeal that India is so well known for, to convert his ‘boxy’ Hindustan Ambassador to look like the ultra cool 206.
The music soundtrack of “Heaven Is A Place On Earth” by Raja Mushtaq, was specially remixed for the commercial by the British ‘Bhangra Knights’ duo of Jules Spinner and Jack Berry, and the Dutch ‘Husan’ duo of Niels Zuiderhoek and Jeroen Den Hengst.
2. Peugeot GTI, The Legend Returns
Advertising Agencies: BETC, Paris, France, and Havas, Dusseldorf, Germany
Chief Creative Officer: Rémi Babinet
Creative Director: Vincent Behaeghel
Creative Team: Marcus Herrmann, Oliver Hilbring, and Stefan Muhl
Agency Producer: Thibault Blacque-Belair
Production Company: WIZZdesign, Paris, France
3D Animation and VFX Studios: Unit Image, Paris, France
The action-packed, 2014 James Bond themed scenario ‘ The Legend Returns’, directed by WIZZdesign ANDY’S filmmakers collective, celebrates the 30th anniversary of the Peugeot 205 GTi launch, with its death-defying scenes, by introducing its 208 GTI successor, in a cinematic chase scenario, with a a rocket launching, combat helicopter.
3. Peugeot 208, Whacky Races
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Victor Sant’Anna, and Rui Branquinho
Art Directors: Leandro Camara, and Felipe Pavani
Copywriter: Fabio Tedeschi,
Film Production Company: Partizan, Paris, France
Director of Photography: Damien Morisot
Post Production and VFX Studios: Electric Theatre Collective, Paris, France
Audio Production Company: A9 Audio, São Paulo
Y&R São Paulo agency’s 2013 film scenario, inspired by Hanna-Barbera animation studio USA’s storylines and ‘whacky’ characters, was brought to spectacular life by filmmaker and director Antoine Bardou-Jacquet, in a masterly
4. Peugeot 308 GTI, Push The Limits
Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Creative Director: Vincent Behaeghel
Copywriter: Jean-Christophe Royer
Art Directors: Eric Astorgue, and Severine Flamand
Agency Production Manager: Thibault Blacque-Belair
Production Company: WANDA, Paris, France
BETC agency’s 2015, action-packed film-scenario, directed by maestro filmmaker Noam Murro, features the superbly produced escapades of a daring driver and his unexpected accomplice, who take on Santa Monica’s 17 Street Gang, California’s Russian mobsters and the Jakuzza Japanese crime syndicate.
The duo’s provocative ‘monkey business’ antics involves cinematic high speed chases with the Peugeot 308 Gti’s edgy acceleration from 0 to 100 km/h in 6 seconds, being pushed to the limit, that play out to a soundtrack of composer Frédéric Kooshmanian’s original score of “Osaka Souvenir” by singer-songwriter Michelle Michina,
5. Peugeot 308, Drawn By Attraction
Advertising Agency: OPEN/180, Amsterdam, The Netherlands
Creative Director: Stephane Lecoq
Art Director: Jake Butler
Copywriter: Nick Kugge
Agency Producer: Patricia Lucas
Production Company: Movie Magic International, Milan, Italy
Director of Photography: Ottar Gudnason
Production Service Company: Vivi Film, Barcelona, Spain
Post Production and VFX Studios: The Mill, Paris, France
The imaginatively inspired Peugeot 308 ‘love at fist sight’ film-scenario, was brought to entertaining life by filmmaker Mark Jenkinson, in a superbly directed and produced commercial, that is engagingly whimsical, and memorable to behold.
Especially impressive to view, are the special effects involved in crafting the animation of the camera mascot’s adoration portrayals.
6. Peugeot 2008 SUV, Instinct
Advertising Agency: BETC, Paris, France
Executive Creative Director: Remi Babinet
Creative Director: Vincent Behaeghel
Production Company: QUAD, Paris, France
Producer: Martin Coulais
Post Production, 3D & CGI Animation Company: FIX Studio, Paris France
Directed by renowned filmmaker, Bruno Aveillan, BETC Agency’s 2016, Peugeot ‘Instinct’ film-scenario, echoing the marques’s ‘Motion & Emotion’ signature of many years, comes to stellar life with aesthetic film-craft skills, that are mesmerisingly cinematic to behold.
7. Peugeot & Pathé, The Lion and The Rooster
Advertising Agency: Accenture Song
Chief Creative Officers: Romain Repellin, and Régis Boulanger
Art Director: Adrien Delhay
Account Director: Lucie Tigoulet Pinsard
Production Company: Busterwood, Paris, France
Director: Marco Pacifici
Post Production and VFX Studios: Monumental Films, Paris, France
Sound Design and Music Studios: La Cuisine, Paris, France
Producers: Jérôme Hatchuel, and Guillaume Samot
Music Composer: Multi-instrumentalist and Orchestral Arranger, Arthur Simonini
Accenture Song advertising agency’s 2026, Lion and Rooster animated film, celebrates the launching of comprehensive collaboration between Peugeot and Pathé, two of France’s most respected institutions with 130-year old histories.
The Iconic Lion emblem of the Stellantis automotive company’s Peugeot marque, and the iconic Rooster emblem of major film production and distribution company Pathé, come alive in a superbly produced scenario, embodying their shared passion for creative ingenuity that sparks emotion, in a partnership that includes, film production vehicle integration and mobility, backstage access, and in-cinema activations, to elevate French cinema, both in France and beyond.