Life’s Family Carousel
For filmmakers and their casts, it’s a timeless storytelling theme that abounds with memorable character portrayal opportunities.
Advertising Agency: Muhtayzik Hoffer, San Francisco, USA
Directed by filmmaker John Matejcyk, this humorously understated scenario is superbly enacted by great cast.
The ‘Dad’s’ performance is particularly amusing as he casts his eyes around a room filled with Objet d’art, that all seem very, very, strange to him.
2. Dutch State Lottery, Husky Frida
Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherlands
Production Company: Pink Rabbit, Amsterdam, Netherlands
Directed by filmmaker Ismael ten Heuvel, the scenario about a devoted son, who takes his father on an unforgettable outdoor adventure, that includes a reunion with his Dad’s beloved huskies, features a stirring soundtrack, by Dutch film-music composer Jorrit Kleijnen, and lead singer Jacqueline Govaert, of the Dutch pop rock/alternative band Krezip, ends with an unexpected twist, and a heart-warming, big smile.
Advertising Agency: BETC, Paris, France
Directed by filmmaker Martin Werner, for the Paris based, mobile network operator, and internet service provider, Bouygues Telecom, the scenario is about a Dad who loves to ‘groove’ to Redbone’s ‘Come and get your love’ from the movie, ‘Guardians of the Galaxy’.
The inspired commercial depicts a generational story, that is charmingly entertaining.
Advertising Agency: McCann Erickson, Mumbai, India
Directed filmmaker by Prakash Varma, this sensitively observed scenario is about a family adapting to the inclusion of an adopted young newcomer.
Prakash Varmer’s depictions of a young boy’s personal journey in overcoming his feelings of insecurity, to a heartwarming, bonding-acceptance of his adopted little sister, not only took India by storm, it also reverberated globally.
Nestle’s ‘Share Your Goodness’ commercial is filmic storytelling at its best with remarkable performances by the adorable young stars.
Advertising Agency: King James, Cape Town, South Africa
The compelling scenario was directed by filmmaker Greg Grey, who brought the excellently portrayed story of familial pride to emotive life.
The Bell’s Whisky campaign’s selling line, “Give that man a Bell’s”, is an imbedded social culture catchphrase in South Africa, for honouring noble achievements, with raised glasses of Scotland’s finest.
Written and directed by Jamie McClelland and Pete Marquis, this scenario is a lighthearted, insightful and bravely candid depiction of how one Mum coped with the emotionally delicate phase of her daughter’s biological development and peer group pressure.
Interspersed with humorous anecdotal scenes, and excellent cast performances, the commercial is highly memorable and filmic.
Advertising Agency: McCann, Melbourne, Australia
Directed by filmmaker Damien Toogood, the insightful concept for V/Line, the Regional Transport Company in Victoria, Australia, centres on the guilt one is made to feel, for not spending as much time with parents as they would like.
Many parents, living in rural Australia, find that once their children have flown the nest for distant city-hub occupations, visit’s back home to see their ‘lonely old folks’, become disappointingly rare.
This campaign is about how one mum amusingly found a solution, guilt.
Advertising Agency: DDB, Sydney, Australia
‘Cravings’ is part of McDonald’s, or ‘Macca’s, as it is fondly called in Australia, ongoing “We’ll be here” communication campaign.
Directed by filmmaker Christopher Rigget, the scenario of a Mum’s longing desire for a grandchild is an endearing story of familial love and McDonald’s brand affinity.