Amazon Alexa, All You Need Is A Voice

Amazon Alexa’s virtual assistant software applications, for smart phones, tablets, wireless smart speakers, and other electronic appliances, were largely developed by using the technological wherewithal of British computer scientist William Tunstall-Pedo’s, and Polish software developers Lukasz Osowski and Michal Kaszczuk’s, text-to-speech technologies.

Droga5 advertising agency’s 2021, Amazon Alexa voice assistant epic, directed by filmmaker extraordinaire, Andreas Nilsson, makes the history of the Mount Vesuvius eruption in 79 AD, which destroyed the Italian city of Pompeii, come alive for a ‘homeschooling’ dad.

Commenting on the impressively produced dramatisation of the Amazon ‘Pompeii’ commercial, Executive Creative Director Shelley Smoler observed that in the daily realities of family life, home schooling is a very challenging activity for busy parents to manage conscientiously.

“With Alexa you can access the entire canon of human knowledge with the power of your voice. Alexa enables you to control things and be transported to places as if by magic, making you feel as though the world is simply waiting patiently for your command.”

“Alexa is like your own personal genie in a box”.

As part of Amazon Alexa’s ‘voice-activated, virtual assistant’ advertising campaign, Droga5 advertising agency’s 2020, ’Ironing’ film-scenario is a superbly enacted medieval battle fantasy, with a humorously dramatised message; “A voice is all you need”.

Filmmaker and director Andreas Nilsson’s superb storytelling skills come to the fore in this epic send up of a drama in play, that is interrupted for some ‘performance coaching’ for the actors.

The second ‘voice-activated, virtual assistant’, Amazon Alexa commercial, directed by filmmaker Andreas Nilsson in 2020, features a protagonist, who from the comfort of his sun lounger, goes back in time to interrupt an 18th-century Opera singer, to ask her to change the song for something more fun.

The third ‘voice-activated, virtual assistant’, Amazon Alexa commercial, directed by filmmaker Andreas Nilsson in 2020, is set in the ‘Wild West’ where a tense shoot-out, facing off between two protagonists, is humorously interrupted by a request for subtitles by lady on a sofa, who is hard of hearing. 

Directed by celebrated filmmaker Steve Rogers, Droga5 advertising agency’s 2020, Amazon Alexa Super Bowl commercial, stars talk show host Ellen DeGeneres, and actor Portia de Rossi, in a cinematic epic of historical scenes, that envision what people did before Alexa.

Beginning with Medieval England, and ending in President Richard Nixon’s Watergate era, the superbly produced commercial features a closing cameo, of Ellen in her car with Portia, asking Alexa to play “Yeah!”;  her favourite hip-hop/R&B hit, by American singer, songwriter, dancer, and actor, Usher Raymond.

Inspirationally based on the simple, human truth, that one doesn’t always fully appreciate the service one has on hand, until it’s no longer available, Lucky Generals advertising agency’s 2018, Amazon Alexa Super Bowl film-scenario, of Alexa losing her voice, plays out to a soundtrack of Carly Simon’s Bond theme. “Nobody Does It Better”.

Directed by celebrated filmmaker, Wayne McClammy, and featuring celebrities such as Cardi B, Gordon Ramsay, Rebel Wilson, and Anthony Hopkins, the commercial amusingly highlights the indispensable nature of Alexa’s actual voice, by demonstrating, that even though celebrity utterances are undoubtably entertaining, nobody ‘cuts it’ as eruditely as Alexa.