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Bouygues Telecom’s Great BETC Paris Connection

Paris based mobile network operator, and internet service provider, Bouygues Telecom, and Advertising Agency BETC Paris, have a penchant for commercials with entertaining storytelling scenarios, that have become an integral part of Bouygues Telecom’s brand persona, and are engagingly rewarding to view.

1. Bouygues Telecom, Fallin’ Smartphone

Directed by Vellas, Brazil’s multi-awarded filmmaker, Bouygues Telecom’s ‘Fallin’ commercial is part of their Sustainable Smartphone Solutions program.

Extending the life of a Smartphone by just one year, can reduce its carbon footprint by 30 percent, and existing clients are encouraged to recycle damaged Smartphones by having them repaired at a discount, or exchanging them for refurbished ones.

The scenario of filmic vignettes that follows one couple’s true-to life experiences of the stresses caused by those those dreaded moments when a Smartphone slips out of one’s hands, features an appropriate soundtrack of Alicia Keys’s ballad “Fallin”.

2. Bouygues Telecom, Navidad

Advertising Agency: BETC, Paris, France

Directed by filmmaker Martin Werner, the ‘Navidad’ scenario centres on a caring Dad, who loves to ’groove’ to ‘Come and get your love’, from the Marvel Studio’s ‘Guardians of the Galaxy’ movie soundtrack, produced by the American funk rock band, Redbone.

The festive season Bouygues Telecom commercial, is a fresh and amusing celebration of of a Dad’s quirky, upbeat approach to life, that comes full circle with his son and grandchild.

The creatively inspired scenario, and impressively produced commercial, motivated a tally of over 180 million, global multi-screen views.

3. Bouygues Telecom, Max and Romain

Advertising Agency: BETC, Paris, France

Directed by filmmaker Martin Werner, Bouygues Telecom’s ‘ Max and Romain’ commercial, pays tribute to life-long friendships with their message; ‘We Are Made to be Together’ in BETC’s integrated communication campaign.

The scenario about two childhood friends, who are separated by time’s life’s changing circumstances, and eventually connect again in a joyful reunion, reflects Bouygues Telecom’s mission of being a service provider operator that facilitates the growth of human relationships for its customers and employees alike.

The soundtracks features “I’m gonna be” by the famed Scottish rock duo ‘The Proclaimers’.

4. Bouygues Telecom, Father Christmas

Advertising Agency: BETC, Paris, France

Directed by filmmaker Martin Werner, the charming scenario centres on a loving Dad’s Father Christmas role-play for the benefit of his daughter’s imaginative enjoyment of having Santa on speed-dial.

The highly watchable commercial, with its rewarding ‘role-reversal’ twist to the tale, features a soundtrack of Stevie Wonder’s “For Once in My Life”.