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Chicken Licken’s Nuggets of Wisdom

Fast-food restaurant chain, Chicken Licken Soul Food’s commercials, where nothing is sacred, and anything, and anyone, is considered fair game for parodying, are one of South Africa’s most loved advertising campaigns.

Adding to their celebrated restaurant-chain brand communication of many years, advertising agency Joe Public United, has conceived another very entertaining series of commercials for Chicken Licken’s Soul Bites.

Directed by filmmaker Greg Gray, the ‘Nuggets of Wisdom’ scenarios, true to form, send-up topical issues, quirks, and anomalies of South African daily life, with parodies of amusingly creative zeal.

1. Chicken Licken Soul Bites, Rasta

Advertising Agency: Joe Public United, Johannesburg, South Africa

Production Company: Romance Films, Cape Town, South Africa

The Chicken Lickens Soul Bites ‘Rasta’ commercial, features Zimbabwean-born artist Lebani Sirenje, who is infamous for his quasi ‘impressionist-stroke-abstract’ portraits of well-known figures.

Known as ‘Rasta’, South Africans have been wondering for years whether he actually realises just how bad his art endeavours are.

But taking his dodgy-art reputation in good spirits, Rasta graciously agreed to be parodied for the very funny ‘Nuggets of Wisdom’ scenario, that imagines what life would be like, if the police hired him as their new identity-kit sketch artist.

Four more entertaining ‘Nuggets of Wisdom’ commercials, directed by filmmaker Greg Gray, are featured below.

2. Chicken Licken Soul Bites, Tattoo

Advertising Agency: Joe Public United, Johannesburg, South Africa

3. Chicken Licken Soul Bites, Loanshark

Advertising Agency: Joe Public United, Johannesburg, South Africa

4. Chicken Licken Soul Bites, Lotto

Advertising Agency: Joe Public United, Johannesburg, South Africa

5. Chicken Licken Soul Bites, Petrol

Advertising Agency: Joe Public United, Johannesburg, South Africa