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Dubai’s Enticing Movie-Trailer Campaign

Advertising Agency Mother London, and The Dubai Department of Tourism’s global campaign, stars Jessica Alba and Zac Efron in a series of cinematic encounters.

Directed by filmmaker Craig Gillespie, the ‘Dubai Presents’ campaign features faux movie-trailers, covering different film genres, to highlight the starring couple’s engaging escapades across the city’s impressive sites, and its variety of scenic destinations that are on offer for tourists to create their own travel adventures.

With travel and tourism under siege by the Covid-19 pandemic and with prospects of recovery to pre-pandemic levels looking decidedly gloomy, Dubai Tourism nevertheless has taken a proactive approach in promoting Dubai as a top-of-mind travel and holiday destination for the day that global travel restrictions may be finally lifted.

1. Dubai Tourism, A Romance To Remember

Advertising Agency: Mother, London, UK

An amusing mix-up of Jessica Alba’s and Zac Efron’s identical looking travel-cases at Dubai’s Al Maktoum International Airport, results in a series of follow-up events and a romantic liaison.

2. Dubai Tourism, A Five-Star Mission

Advertising Agency: Mother, London, UK

In this ‘Dubai Presents’ movie-trailer, Jessica Alba and Zac Efron are cast in a spy film-genre scenario, of thrilling action-packed encounters across the city’s many scenic locations, and famous architectural landmarks.

3. Dubai Tourism, A Captivating Saga

Advertising Agency: Mother, London, UK

Dubai Presents’ movie-trailer ‘Captivating Saga’, casts Jessica Alba and Zac Efron, in a cinematic period drama of the 1950’s, featuring some of Dubai’s most impressive sites and desert landscapes.

4. Dubai Tourism, A Whole New You

Advertising Agency: Mother, London, UK

Dubai Presents’ ‘A Whole New You’ movie-trailer, features Zac Efron meeting up with his future alter ego in a ‘buddy comedy’ film-genre scenario, in which he entertainingly, plays both roles.

5. Dubai Tourism, A Riveting Mystery

Advertising Agency: Mother, London, UK

In ‘Dubai Presents’ movie-trailer ‘A Riveting Mystery’, Jessica Alba is cast as a Professor of Antiquities, and Zac Efron as an Archaeologist, in a thriller film-genre adventure to uncover an ancient secret of ‘riveting mystery’.