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Fun Specsavers Visualisations

The British Based Specsavers optical retail chain was founded in 1984 by Optometrist Mary Perkins and her financier husband Douglas.

In 2017 Specsavers introduced Audiology clinics to their stores, to become the largest privately-owned optical group in the world, delivering high-quality, affordable optical and hearing care in 10 countries.

Should’ve Gone To Specsavers

Nearly two decades ago, Specsavers optical group’s Creative Director, Graham Daldry, coined the famous advertising theme of four words, that have become one of the most enduring brand signatures in the world.

1. Specsavers, Duel

Advertising Agency: AJF Partnership, Melbourne, Australia

Directed by filmmaker Christopher Hill, the ‘Specsavers Duel’ scenario is a fun parody of the famous ‘Dueling Banjos’ scene in the 1972 film Deliverance.

The library setting for the commercial is an inspired creative idea that is as totally unexpected, as it is entertaining.

2. Specsavers, Fawlty Car

Advertising Agency: Specsavers Creative, London, UK

Directed by filmmaker Tim Bullock, the Specsavers commercial stars John Cleese who reprises a similar scene from the hugely successful TV comedy series ‘Fawlty Towers’.

‘Fawlty Towers’ was the name of a fictional hotel in the seaside town of Torquay on the ‘English Riviera’, and run by Basil and Sybil Fawlty, played by John Cleese and Prunella Scales.

The ongoing conflicts between Basil Fawlty’s bombastic and outrageous behaviour, and his pedantic wife’s attempts at managing his chaotic ineptitude, provided much of the humour in the unfolding episodes, that were sold to 17 countries, and by popular demand, has seen countless re-plays of the TV series.

3. Specsavers, Hotel Sauna

Advertising Agency: Specsavers Creative

Filmmaker Daniel Kleinman must have had great fun directing this scenario about a hotel guest’s hapless sauna experience.

The commercial features a surprise appearance by world-renowned Chef Gordon Ramsay who amusingly, is left uncharacteristically speechless by the guest’s ‘steamy’ encounter.

4. Specsavers, Film on Four

Advertising Agency: Specsavers Creative, London, UK

Film director Ben Whitehead at Agile Films, and Specsavers, produced a series of TV commercials sponsoring films on Britain’s Chanel 4.

The scenarios covering various film genres, featured actors playing film-identifying character roles, amusingly involving someone, who always myopically confuses one thing for another, and ‘Should’ve Gone To Specsavers’.

5. Specsavers, Shuttled

Advertising Agency: Specsavers Creative, London, UK

Directed by filmmaker Jeff Stark, the Spesavers ‘Shuttled’ scenario features five astronauts who are bound for Houston, arriving back on earth with an eye-opening landing.

As film-crews are rarely permitted access to British airports, the superbly produced commercial was filmed in Spain, and is entertainingly cinematic, and very amusing.

6. Specsavers, Workout

Advertising Agency: Specsavers Creative, London, UK

Filmmaker Tim Bullock directed this amusing scenario starring London actress Hayley-jo Whitney as a very enthusiastic and short-sighted aerobics instructor with boundless energy.

A gathering of senior citizen ready for a game of Bingo, instead get a surprise workout, when they are told to “Shake what your mother gave ya!”

The soundtrack features American singer Redfoo, and American rapper SkyBlu’s Grammy-nominated ‘Sexy and I Know It’.

7. Specsavers, Billions

Advertising Agency: Specsavers Creative, London, UK

The Specsavers ‘Billions’ scenario is a very astute, and amusing parody of the Axe/ Lynx brands’s ‘Billions’ commercial, that formed part of their famous campaign series of dramatising ‘the magnetic effect’ their mens deodorant range has on attracting women.

Directed by filmmaker Daniel Kleinman, the epic Specsavers commercial, filmed on location in Colombia, involved hordes of bikini-clad women running towards a guy on the beach engaged in a body-spraying extravaganza.

The entertainingly accurate pastiche of the original ‘Billions’ commercial, with its laugh-out-loud twist in the end, features a soundtrack of the song “Preliator” by the Santa Monica band, Globus.

8. Specsavers, The Submarine

Advertising Agency: Specsavers Creative, London, UK

This classic Specsavers commercial is a skilfully executed parody of Wolfgang Petersen’s tense 1980’s epic titled ‘Das Boot’, about the extreme trials and tribulations of a German submarine crew during WWII, that was filmed in the UK’s South Coast County of Hampshire, at the Royal Navy Submarine Museum, in Gosport.

Directed by filmmaker Chris Mudge, who masterly captured the claustrophobic atmosphere and retro-look and feel of the German U-Boat’s gruelling naval-warfare exploits, using 16mm film-stock, ends with an amusing surprise and the famous copy-line, ‘Should’ve Gone To Specsavers’.