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My Favourite Noam Murro Commercials

This is another in the globally popular ACES series of featuring commercial film directors that I admire for bringing creative concepts and storylines to filmic life that enthrall viewers.

Advertising Communication industry acknowledgements of their exemplary filmmaking craftsmanship with accolades and international awards, are hard-won and well deserved.

Noam Murro

Israeli film producer and director Noam Murro, after qualifying as an architect decided instead on filmmaking as a career, and set about establishing himself as a director of films and commercials with laudable successes.

He won the Directors Guild of America (DGA) Award for Outstanding Direction in 2004, and again in 2012.

1. Saatchi & Saatchi New Directors’ Showcase, Night Shift

Saatchi & Saatchi’s much celebrated annual Cannes ‘New Directors’ Showcase’, saw the first airing in 2015 of Naom Murro’s ‘Night Shift’.

Produced in collaboration with Biscuit Filmworks and The Mill Studio, the experimental homage to Disney’s groundbreaking animated feature film ‘Fantasia’, was one of the highlights of the year at the 68th Cannes International Festival of Creativity.

2. Mercedes-Benz A-Class, Say The Word

Advertising Agency: Merkley+Partners, New York, USA

To promote the voice command capabilities of the Mercedes-Benz A-Class, the amusingly dramatised story was directed by Noam Murro and features some surprising cameo performances.

Besides ‘Dirty South’ rapper/actor Ludacris, PGA champion Rickie Fowler, and the iconic ‘Lassie’ of television fame, there are also animated Looney Tunes characters in the ‘star’ appearance lineup.

The visual effects are by the Blacksmith production company in Los Angeles, California, and the cartoon animation by ATK PLN Studio in Dallas, Texas, USA.

3. FedEx, Gift Box

Advertising Agency: BBDO, New York, USA

Directed by Noam Murro, ‘Gift Box’ follows on from FedEx’s communication theme campaign of; ‘What we deliver by delivering’.

The story centers on a young girl’s imagination that is triggered by empty FedEx boxes. The symbolic dramatisation is an effective message that FedEx is more than a service for merely delivering parcels or boxes. It’s also about delivering every day life experiences of ‘uplifting’ enjoyment.

4. Peugeot 308 Gti, Push The Limits

Advertising Agency: BETC, Paris, France

Noam Murro directed this action-packed escapade of a daring driver and his unexpected accomplice who take on Santa Monica’s 17 Street Gang, California’s Russian mobsters and the Jakuzza Japanese crime syndicate.

Their provocative ‘monkey business’ antics involves some entertaining high speed chases with the Peugeot 308 Gti’s edgy acceleration from 0 to 100 km/h in 6 seconds, being pushed to the limits.

5. PepsiCo, King’s Court Respect

Advertisining Agency: TBWA\Chiat\Day, Los Angeles, USA

The Super Bowl Pepsi extravaganza stars Sir Elton John and ‘X Factor USA’ winner Melanie Amaro, who delivers a rousing rendition of the Otis Redding and Aretha Franklin song “Respect”

Directed by Noam Murro, the commercial is a filmic, supercilious fantasy that is light-hearted fun from the beginning to the end with a surprise cameo appearance of American musician and rapper ‘Flavor Fav’.

6. VW Golf GTE, The Choice

Advertising Agency: DDB, Paris, France

Noam Murro’s skillful direction ads atmospheric intrigue to this filmic story about a young man investigating a mysterious letter left to him by a deceased uncle.

What he discovers is that is that his Uncle invented another way of travelling and now he is the only person in the world who knows about it. Should he go public with his finding and maybe jeopardise his love of driving his Golf GTE?

The outcome of his weighty decision can probably be predicted, but nevertheless, the commercial is full of inventive mystery, highly watchable, and will leave science-fiction lovers with a broad smile of appreciation.

7. Guinness, Wheelchair Basketball

Advertising Agency: BBDO, New York, USA

Directed by Noam Murro, this emotively powerful tribute to loyalty and friendship is reinforced by the insightful line of a human truth that; “the choices we make reveal the true nature of our character”.

The commercial, the first of the Guinness ‘Made of More’ series, was described by the Huffington Post as “breathtaking”, a sentiment shared by millions of viewers globally. YouTube recorded 3.5 million views even before the commercial was officially released.

8. Pedigree, General William Howe’s Dog

Advertising Agency: BBDO, New York, USA

Directed by Noam Murro, this short film for the Mars Petcare brand’s Pedigree ‘Feel the Good’ campaign, is based on a little known true story that occurred during the 1777 American War of Independence against British rule.

Amidst the fighting, a terrier made its way into General Washington’s camp, and the dog’s collar identified it as belonging to General Howe, the British Army’s Commander-in- Chief.

To the surprise of his revolutionary forces, General Washinton, an avid dog-lover himself, decided to graciously return the terrier to his enemy.