Select Page

Nytimes: The Truth Does Not Report Itself

The Nytimes advertising campaign centers on the highly topical, ethical role of a responsible free press, and the issue of reporting verified facts.

Founded 1851, The New York Times, a world record holder of 127 Pulitzer Prizes, believes that correcting erroneous or misguided public perceptions begins with reporting that helps readers understand the truth.

“Piecing the facts together. Vetting sources. Connecting the details. The New York Times applies journalistic rigor to every topic we cover, in our mission to deliver what is critical to democracy: independent journalism with an unwavering commitment to the truth”.

Truth Is Worth It.

The campaign by Droga5 New York, Film Director Daniel Lindsay, and Production Companies Furlined and Final Cut, won a Grand Clio and a Cannes Film Craft Grand Prix.

2019 Film Craft Lions Jury President, Rebecca Skinner, Managing Director/Executive Producer of Superprime Films, USA reported:

“Over seven days of judging there were many perspectives and discussions across all of the work, but when it came to the Grand Prix it was unanimous. A bold and courageous campaign crafted in a unique way.”

1. The New York Times, Fearlessness

Advertising Agency: Droga5, New York, USA

‘Fearlessness’ is the story of Pulitzer-nominated reporter Rukmini Callimachi’s numerous trips to Iraq that led to her unearthing more than 15,000 documents that revealed in detail how grossly brutal the Islamic States’ long bureaucratic rule was.

In spite of great risks to herself on numerous occasions, Rukmini Callimachi traveled to more than 150 locations in her fearless determination to obtain the information she was seeking.

2. The New York Times, Perseverance

Advertising Agency: Droga5, New York, USA

‘Perseverance’ tells the story of The New York Times reporter Caitlin Dickerson’s fact-finding investigation into the hundreds of immigrant children separated from their parents at the U.S. border.

Her dogged pursuit of the truth leads her to lawyers, shelter operators, parents and an unidentified government source. They provide valuable first-hand experiences and insider knowledge that enable her to connect the dots.

3. The New York Times, Resolve

Advertising Agency: Droga5, New York, USA

Southeast Asia Nytimes bureau chief, Hannah Beech’s ‘resolve’ uncovers unsettling stories about murder, arson and missing people in the northern part of Myanmar’s Rakhine State near the Bangladesh border.

She reveals the many cracks in the Myanmar government’s repeated denials that it conducted a military crackdown in the sectarian Rohingya conflict between Rohingya Muslims and RakhineBuddists.

Footnote: Reuters News Agency 23 January 2020. The International Court of Justice ordered Myanmar to take urgent measures to protect its Muslim Rohingya population from persecution and atrocities, and preserve evidence of alleged crimes against them.

4. The New York Times, Courage

Advertising Agency: Droga5, New York, USA

‘Courage’ is the story about a Nytimes reporter revealing the corruption within the Mexican government and its use of spyware to target government critics and journalists. For personal safety reasons, the reporter understandably, is not identified.

Various online reports claim that the Mexican government uses the Israeli designed ‘Pegasus’ spyware, which President Andrés Manuel López Obrador, vehemently denies.

5. The New York Times, Rigor

Advertising Agency: Droga5, New York, USA

It took Nytimes reporters David Barstow, Susanne Craig and Ross Buettner, 18 months of rigorous research before they were able to published their conclusive findings about President Trump’s tax dodges and murky schemes.

6. The New York Times, Commitment

Advertising Agency: Droga5, New York, USA

The ‘Commitment’ commercial is part of a ‘Truth Is Local’ experiential campaign aimed at New Yorkers, and highlights how political interference and resulting bad decisions have led to the wholesale neglect of The New York Subway.

For millions of commuters this causes untold exasperation and frustration on a daily basis that city and rail authorities can no longer ignore.

7. The New York Times, Witnessing

Advertising Agency: Droga5, New York, USA

Directed by Daniel Linsey, ‘Witnessing’ is about the effects of climate change on the Galapagos Islands.

The volcanic archipelago in the Pacific Ocean, a province of Ecuador that lies about 1,000km off its coast, was designated as a UNESCO World Heritage Site in 1978.

But for many years before that the archipelago’s uniqueness motivated interest by many ecologists and naturalists. Most notable was Charles Darwin’s visit way back in 1857 that further inspired his 1859 theory of evolution.

The Galapagos Islands still serve as a significantly important living laboratory of evolution, with countless unique creatures, many of which are found nowhere else in the world.

Ahead of Earth Day, Nytimes reporters Nicholas Casey and photographer Josh Haner, lived on a boat for a week, witnessing the devastation of the Galapagos Islands’ delicate ecosystem. From infertile birds, dying sea lions to disappearing fish populations.