Plus Scores for BETC Paris and a TV Channel
Advertising Agency BETC (Babinet Erra Tong Cuong Euro RSCG), Paris, and their client CANAL+, a French Premium Pay TV Channel, bears testimony to the creative tour de force a business partnership can become when built on mutual trust and respect.
The plus side of their long brand communication collaboration is there for all to see in an array of award winning commercials with a consistency of executional excellence and storytelling engagement that has few rivals.
There are so many great commercials that selecting my personal favourites to feature in this post was a tough challenge.
1. CANAL Plus, The Idea
Advertising Agency: BETC, Paris, France
Directed by Ivan Grbovic, ‘The Idea’ commercial is a filmic epic with spectacular special effects promoting the TV Channel’s new theme; ‘Canal Plus Creates’. Full of entertaining surprises, It is a visual delight from start to finish.
2. CANAL Plus, Spitfire
Advertising Agency: BETC, Paris, France
Directed by Tim Bullock, the hugely enjoyable WWII parody of the hit film ‘Dunkirk’, features Spitfire pilots, who are well past their prime. The commercial serves as an amusing message for viewers to not postpone watching the big movies currently on offer.
3. CANAL Plus, Best Friend
Advertising Agency: BETC, Paris, France
Directed by Joachim Back, this humorous story is about a Christmas gift of a cute pet that becomes a huge problem. It is a fun reminder to think carefully about certain gift choices and their possible consequences.
4. CANAL Plus, March Of The Emperor
Advertising Agency: BETC, Paris, France
This highly enjoyable commercial and one of my all-time favourites, was directed by Australian duo, Gary Freedman and Jonathan Kneebone and has received countless accolades including a Cannes Advertising Festival of Creativity Gold Lion.
5. CANAL Plus, Versailles
Advertising Agency: BETC, Paris, France
This much-lauded commercial was directed by Xavier Giannoli and has a surprise ending when the cause of the strange exhaling of breath is revealed.
6. CANAL Plus, The Closet
Advertising Agency: BETC, Paris, France
Directed by Matthijs van Heijningen, this multi-award winning and Cannes Gold Lion commercial, is an entertaining visualisation of a conjured up story that is highly improbable, but so well told, that the listener swallows it hook, line and sinker.
7. CANAL Plus, The Bear
Advertising Agency: BETC, Paris, France
Brilliantly directed by Matthijs Van Heijningen, ‘The Bear’ is a highly watchable parody of a typical Hollywood Film Director; part creative genius and part control-freak. The reason for the odd, thin shape of the bear, named Paul Bearman, is rewardingly revealed at the end of the commercial.
‘The Bear’ motivated 1.5 million views on YouTube immediately after its first airing. It received worldwide acclaim, won a Cannes Film Craft Grand Prix and became part of French popular culture.
8. CANAL Plus, Unicorns
Advertising Agency: BETC, Paris, France
Brilliantly directed by Matthijs Van Heijningen, this cinematic commercial is an imaginative story of epic proportions that has been meticulously crafted for highly rewarding viewing.
9. CANAL Plus, Fuel For Fans
Advertising Agency: BETC, Paris, France
CANAL+ is the most important premium pay TV channel in France. It specialises in football event coverage and movies and has over 13 million subscribers.
Directed by Bart Timmer, ‘Fuel for Fans’ is an effective expression of the excitement a great game elicits from football lovers. It is an inventively lateral idea, visually very creative and a fun commercial to watch.
10. CANAL Plus, Dads
Advertising Agency: BETC, Paris, France
Directed by Martin Werner, this amusing story is about doting Dads who may not be quite as perfect as they appear to be.