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Water, Babies and The French Connection

Much has been written about the long-running Evian ‘Live Young’ campaign starring babies. The undisputed consensus being that it is one of, if not the most viewed advertising campaigns of all time.

The ‘Roller Babies’ commercial most notably, made international headlines in 2009 when it was recognised by The Guinness Book of Records as the most viewed online commercial in the world at that time. It recorded 45 million plus views across various video sharing channels.

The Evian commercials are another example of the BETC Paris agency’s excellent ability to form strong business partnerships with their clients and create collaborative bonds that become a much valued asset to both parties in producing outstanding brand communication campaigns.

1. Evian, Roller Babies

Advertising Agency: BETC Euro RSCG, Paris

Brilliantly directed by Micheal Gracey and filmed in Melbourne and London’s Pinewood Studios, the commercial was viewed 4 million times in the first week of its online release to global acclaim.

2. Evian, Baby And Me

Advertising Agency: BETC Euro RSCG, Paris

Pierre Dupaquier and Clement Durou who go by the name, ‘We Are From LA’, directed this Evian babies commercial. It motivated a staggering 20 million views on YouTube in two days and a 100 million after 10 weeks. It also achieved 6.9 million shares and four Cannes awards.

3. Evian, Baby Spider-Man

Advertising Agency: BETC, Paris

Directed by Tomas Skoging, the amusing and excellently crafted commercial immediately went viral even before its official release.

4. Evian, Baby Bay

Advertising Agency: BETC Euro RSCG, Paris

Filmed in South Africa and directed by James Rouse, the commercial builds on Evian’s hugely successful ‘Live Young’ theme. It motivated 123 million views on YouTube in the first weeks of airing.